Case studyAura Wear: Content That Converts
For aura reader, stylist, and intuitive coach Susanna of Aura Wear we created a robust program of Instagram and email marketing content to inspire, uplift, inform and ultimately convert followers into paying clients.
Challenge
Susanna was looking to make a big shift. She had previously been using her Instagram as a mood board which, while great for the vibes, wasn’t consistently converting her followers into clients. Email newsletters were sent sporadically, leaving a mailing list containing thousands of potential clients untapped.
Response
We energized Susanna’s messaging, creating a robust content offering with KPI-oriented initiatives infused into her programming.
Implemented a consistent multi-platform content calendar
Instagram main grid posts & copy catered to achieving organic growth
5% growth rate
Over 350K impressions
Average reach of 1.5K per post
Weekly content and marketing email newsletters
Average open rate
retainer work